MEDIA ANTHROPOLOGY (MLA2113): Identify four social / cultural groups and what media you think they use

What is Culture? What can I understand about culture? Culture can be say as powerful human tool for communicate or gain something for their life but it always changing and easily lost because it exist only in our minds. Culture also is the characteristics of a particular group of people in the way they do things. It is best defined as everything from language, religion, social habits, music and art. Different groups different cultures and the media that they used also are various. There are four group that could I explain out more about their relationship with the media.

The first social group is a group of the family that contains a man as father, wife as mother and kid as their children by living and gain experienced life together for enjoys its own culture with the usage of several media. Media that often be used by the family are media newspapers, magazines, radio and television. These media habitually contain different types of information, circumstances and relationships that pertain to life. For instance, my family, the press media are frequently used by my father to obtain the latest news and information in more detail. The use of magazines is used by my mother to learn about something new, especially in the field of cooking because there are all kinds newly recipes that encourage her to give it a try while usage of radio and television are frequently used by me and my siblings for entertainment as to listen and watching the stories published. Therefore, the usage of media in family is highly essential as a foundation for the family to do their mundane activities with happy and complete.

Next social group is a group of the school that containing the head of school, teachers and students. School is a place for students to earn and learn all the things based on knowledge and should be incorporated in their lives. With respect to education, media are the symbol systems that teachers and students use to represent knowledge and technologies are the tools that enable them to share their knowledge representations with others. So, book and the computer which is for ‘Internet” are the two primary media used in the “form” approach. Why? Book, surely make student love to read and gain more explanations. Computer act as tutors have positive effects on learning as measured by standardized achievement tests, are more motivating for students and are widely supported by teachers.

Third, the social group is a group of the worker. Media is also developing in the workplace because of media facilities that are used to run the business which it will include information on how to effectively manage social media in the workplace to reduce legal and human resource risks, as well as ways leverage opportunities.These groups used a variety of media types. Among these are the Internet, printing, newspaper, and otherwise. They use the media to advertise their company for more advanced in which these media can help them increase company profits and obtain client for products and services offered by the company.

Lastly, the social group is a group of global community which carries lot of potential today. It is not only about starting conversations but also about building relationships with a large audience on the web. It doesn't matter whether you are professional, small businessman, or the marketing director of a large organization, you still need network and stay connected with colleagues, customers, associates, and many others. Thanks to media, this relationship can be build. The media clearly seen that majority that been used by this group is Internet. They use social media like Facebook and Twitter to communicate with other people around the world by sharing verbal expression and experience. And, when they require feedback, there are viewers that rather much than happy to share their reviews. Hence by listening and respond, the construction of relationships with other people who are also using these social media such as Facebook and Twitter can be initiated. It enables us to have continuing conversation irrespective of where the person located.

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